The Birthday Party / by craig levers

   Piha Layers   in California at 1200mm wide stretched

Piha Layers in California at 1200mm wide stretched

I'll let you in on something, 10 years ago the PhotoCPL website was started up, it was mainly to offer images. The option of canvas printing was pretty new. I didn't like it, I thought it was a bit gimmicky- like you're trying to make a photo look like a painting. I thought it was a fad that will run its course, but my printers reckoned they were super popular, so canvas was offered up as an option. 

   Piha Bar Barrel   in a classic white on white box frame at 900mm wide print size

Piha Bar Barrel in a classic white on white box frame at 900mm wide print size

I was wrong. While traditionally framed print behind glass is still the standard, there's a lot to be said for canvases. Canvas printing has moved beyond a fad and is definitely a viable option. If it's a big canvas there is no issue at all with the sharpness of the printed image. We use an organic German canvas, not those tacky synthetic ones, it's then UV lamented which a part from helping slow UV damage, it seals the ink in. This makes the canvas wipeable. So all my pre-conceived ideas about photographic prints mimicking paintings was pretty much wrong.

 3 big canvases from a few years ago

3 big canvases from a few years ago

But here's the real deal about canvases, they are light! Traditional frames with glass are more expensive because there are more components, glass, matts and the frame, it also makes them quite weighty, so more consideration needs to go into hanging them. Canvases are stretched over a simple pine frame which is a lot lighter. I reckon this is the big selling point, in a high traffic area or if there are young kids in the home canvases are safer- no glass to shatter. And chances are if a canvas does get dislodged, it'll probably handle the jandal of the fall. 

   Mangawhai Bar   on canvas at 1200mm wide

Mangawhai Bar on canvas at 1200mm wide

 A perfect example of the right use of canvas in a high traffic area,the award winning    Piha Storm   at 1600mm wide in the Piha Cafe

A perfect example of the right use of canvas in a high traffic area,the award winning  Piha Storm at 1600mm wide in the Piha Cafe

 One of my favourite canvas installations this past summer   Piha Peak   on canvas at 1200mm wide 

One of my favourite canvas installations this past summer Piha Peak on canvas at 1200mm wide 

On PhotoCPL.co.nz  all the images are offered as un-stretched and un-framed canvases/prints. It means the prices are the same whichever option you want. It's also the best and safest way to send out the pieces. They get sent out in a cardboard cylinder and then the client can decide on framing choices at their end. 

 Don't let Simon Gilbert's frown put you off- go big for home, this is   Muriwai Ganets   at 2000mm wide... and Piha Storm in the background  

Don't let Simon Gilbert's frown put you off- go big for home, this is Muriwai Ganets at 2000mm wide... and Piha Storm in the background
 

But June is my birthday month and PhotoCPL.co.nz is kind of celebrating it's 10th year of existence too. So what's the deal getting offered here: EVERY canvas ordered in June will be stretched Free Of Charge... as in, no extra. The deal is available for nationwide delivery [sorry internationals]  

FROM THE BOOKSTORE

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PhotoCPL.co.nz is where you can view and buy both prints and BOOKS! Like the might Big Little Beach Book, small in price and stature, big on Kiwi beaches delivery.