Merch

PhotoCPL images have been used on surfwear since the early ‘90s, loved brands like Hot Buttered, Billabong, Copious, Saltwater and many more. There’s been some very cool ones, there’s been some ‘interesting’ ones too.

The PhotoCPL Tee and Hoodie range is designed around what’s worked in the past, and accidentally celebrates NZ’s status as the Land of the Long Lefts. And being as Kiwi as, you can have any colour garment you like…as long as it’s black.

Rather than use industry standard 180 gsm T’s, we’ve gone for 100% carded cotton, 200 GSM. Featuring a regular fit that ensures comfort without compromising style, it includes neck ribbing, double needle hems, and preshrunk fabric for lasting wear.

The Hoodies are the same logic, rather that industry standard 330 gsm, we have gone premium: Tailored, 400 GSM heavy weight cotton-rich blend, and oversized for a looser fit. Featuring inset sleeves, draw cords, a cozy pullover hood with self-fabric lining, and 2x2 ribbing on the cuffs and hem.

Both feature the simple AS neck label is easy tear out for added comfort- hate those itchy neck labels!